Another is to give your websites a spruce-up with new photos, and ensuring that each photo contains important metadata known as geotagging information. Hiring a reliable and knowledgeable SEO marketing expert is a good step, as they have your business’s SEO best interests at heart. So how do you keep up with these changes in SEO and adapt to the new strategies that the internet search giants use? They may not notice until they stop getting calls from new customers or find their sales drop. Business owners are often busy running their businesses and may be unaware that their site’s ranking for SEO (Search Engine Optimization) has fallen dramatically. Google, Yahoo, and Bing use different methods and proprietary algorithms to determine which websites they serve to searchers, and these parameters are constantly changing. Getting your business to appear on the first page of results for internet searches is not only an ongoing challenge, but truly a Darwinian survival of the fittest competition among businesses in your industry and locale.
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